11 More Tips for NYC Local Search Marketing
Let’s say you’re Mario and Luigi’s Plumbing service in the Brooklyn. The competition is dirty and fierce. You need all the help they can get, and the yellow pages just doesn’t cut it anymore. Here’s a handful of DIY techniques that can be used to optimize for more customers on the cheap.
1. Google Adwords - Local targeting
- Example: Plumbing, Plumbers
Targeting broad keywords using local targeting is a great strategy. Clicks are cheaper, and you the cityname is displayed below your listing.
Try this tool for combining your keywords
2. Google Adwords - Local phrases
Example: Brooklyn Plumbing, Brooklyn Plumbers.
This strategy will catch folks from out of town searching for local providers out of their area (perhaps for a friend, family member, or visit to that location).
3. Get a free listing at Superpages
It’s tough to beat free.
4. Create a listing in the major “backfill” local directories - InfoUsa and Axiom
These two providers power a large majority of the local directories throughout the web. Even if your listing is less than optimal, you may want to consider changing it by adding in a keyword or two if possible. Here’s a bit of info on changing an Axiom listing.
5. Google adwords - zip code phrases
Use this tool to combine your phrases with your zip codes 11201+ keywords
6. Have a contact us page
Pictures of your physical location adds a lot of credibility for someone considering contacting you online.
7. SEO tip - have your address and phone number on the bottom of every page
Show folks where you are at. Having your address, city, state, zip, and phone number (with local area code) is going to add relevance to your site for being in that local area.
8. SEO tip - Use your keywords in your internal anchor text
“Mario and Luigi’s Plumbing - Plumbing in Brooklyn, NY 11201″ vs. HOME - which do you think will help you more?
9. SEO tip - Get a few links
Brooklyn + “add website” , Plumber + “submit site” or combine a list of good searches with your keywords with this combination tool
10. Have a sense of humor!
Okay - maybe this is a stretch for search related, but it’s definitely conversion and customer service related. It’s amazing how often this gets understated. People enjoy buying from providers that brighten their day. Give a little joke or two. Speak like a human. Speak to your customers instead of the old I’m soooooo professional brochureware website attitude.
11. Show your knowledge of the area
This will help with both incorporating other phrases commonly associated with your area, and show your potential customers that you care about your area. Talk about local landmarks, any community involvement, or anything else that reflects that you’ve been in the area a long time and plan to be for a long time to come.
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