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	<title>SEO Class &#187; PPC Marketing</title>
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		<title>Nine PPC Mistakes You Can Fix to Grow Your  Business</title>
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		<pubDate>Sat, 17 Mar 2007 16:02:00 +0000</pubDate>
		<dc:creator>eWhisper</dc:creator>
				<category><![CDATA[Internet Marketing Blog]]></category>
		<category><![CDATA[PPC Marketing]]></category>

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		<description><![CDATA[PPC is a complex marketplace. Each time you can make incremental changes to increase your PPC effectiveness, you can serve more relevant ads, receive higher quality clicks, and increase your overall profitability. Here are nine common PPC traps that are commonly seen among businesses.
Making assumptions about content match
Content match is a separate user engagement than [...]]]></description>
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