SEO Class

Do you have a question about Search Engine Optimization or Internet Marketing?

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Recently the head Google’s Webspam team, Matt Cutts, made an announcement that Google is targeting websites that are selling text based advertising. This change goes hand in hand with a new initiative that encourages people to report websites they think, but can’t prove, might be selling paid advertisements.

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A few weeks ago we held the inaugural SEO Class Workshop which was only open to non profit organizations. We’re glad to report that the class was a success and that we got to meet a lot of great people, with great websites who are doing fantastic things for the community.

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PPC is a complex marketplace. Each time you can make incremental changes to increase your PPC effectiveness, you can serve more relevant ads, receive higher quality clicks, and increase your overall profitability. Here are nine common PPC traps that are commonly seen among businesses. (more…)

We are pleased to announce that the cocktail and networking hour at the first two SEO Class Workshop events (The Pro Bono Workship in March and the Two Day Hands-On SEO Class Workshop in May) will be sponsored by WebmasterWorld.

All of the SEO Class presenters are active members and/or moderators at WebmasterWorld and have long known the value the forum brings to both novices and experts alike and we are excited to have them as a sponsor the first two SEO Class events.

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Let’s say you’re Mario and Luigi’s Plumbing service in the Brooklyn. The competition is dirty and fierce. You need all the help they can get, and the yellow pages just doesn’t cut it anymore. Here’s a handful of DIY techniques that can be used to optimize for more customers on the cheap.

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Social Media is an excellent tool for driving traffic to your website, however it can also be used as reputation management tool for your company, product or employees. Since SEO Class is new website we’re facing some of the same issues many of you will also be facing, so I’m starting a series showing you how we’re tackling the problem.

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This applies to any website being audited in any way, and not just via an official SEO Class workshop. I just liked the idea of the pun for the post title, LOL.

Before you have your website overhauled via something like SEO Class, a site clinic as a national conference like PubCon or via a search engine optimization consultant, there are several common, and simple, items you can address to make the professional looking at your site work a little harder to come up with items you can address to improve your rankings in the search engines.

Below are seven of the top items (though certainly not the *only* common items) I see when auditing a site: (more…)

Recently I did series of interviews about local search tips . I decided to go through some of the interviews and show how they could applied to local businesses in New York and the surrounding area.

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One of the areas will likely cover at the non-profit class will be the Grants program from Google Adwords. Todd Mintz has a great writeup on the topic over at SearchEngineGuide as well. This is one of many opportunities available for non-profits to market on the cheap. Attending a free seminar that will have some really great information isn’t a bad plan either;)